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Client
JMC Genetics
Graphic Design
Project Portfolio: JMC Genetics
Client: JMC Genetics
Industry: Agricultural Services
Location: Cheshire based, covering wider UK
Services: Full brand identity, website, socials, monthly marketing retainer, marketing materials, exhibition show prep and more.
Project Overview
JMC Genetics approached our team at Digital Rural for a newly established business, looking to break through into the agricultural genetic business by storm with their branding. We helped by having initial conversations about what the team wanted from their new branding, website and monthly marketing materials. We were tasked with the mighty project to create a full brand new brand guidelines for the company to follow, along with a new user-friendly website showcasing all they had to offer. Following this, we have started monthly retainer packages with JMC Genetics focusing on their social media and building their presence creating a buzz around what the new business would be doing - but also helping going forward with any marketing materials such as brochures, branded stationary and clothing, exhibition design and more.
What We Delivered
Bespoke Website Design:
A warm, welcoming website with vibrant colours, bold typography, and a layout tailored to be inviting for local farmers and businesses. Each section highlights key services like available bulls, about the team & contact pages.
SEO-Driven Copywriting:
We developed keyword-rich copy for each page, including meta descriptions, page titles, and headings.
Responsive & User-Friendly Experience:
The site is fully responsive with optimised navigation, easy-to-use enquiry forms, and a gallery-led layout that supports both discovery and conversion.
Image & Brand Presentation:
High-quality imagery and descriptive alt text help tell the story visually while supporting SEO.
Visit the Live Site: https://www.jmcgenetics.co.uk/
Need branded guides, brochures, or marketing resources for your equine, agri, or rural business? Enquire now!
Results & Impact
The new branding has given JMC Genetics a fresh, vibrant and confident presence in their competitive industry. With a consistent and professional brand in place, JMC Genetics is now better positioned to keep growing. This project is a great example of how small rural businesses can level up with thoughtful, strategic marketing presence and strong branding.
"In my previous role as a Dairy Genetics Marketing Specialist, I had the pleasure of working with Abbie for over 12 months. Throughout our collaboration, she consistently demonstrated a strong work ethic, creativity, and a commitment to excellence. Abbie was always punctual with deadlines, met targets consistently, and brought fresh, innovative ideas to the table. Her dedication and passion for her work were evident in everything she did. I wish her all the best in her future endeavors and know she'll continue to achieve great success in her new venture."
Philip Dobson
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