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Your outsourced marketing team.
Consistent, strategic marketing support for agricultural, equine and rural businesses.
You know your business needs marketing. You just don't always have the time, capacity or specialist knowledge to keep it moving.
That's where Digital Rural comes in. Our monthly marketing retainers give you an experienced marketing partner who works alongside your business every month - helping you plan, create and deliver the marketing you need.
What can we help with?
Your monthly support can be shaped around what your business actually needs.
With a retainer you get:
Marketing strategy
Clear priorities and campaigns rather than random marketing activity.
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Email marketing
Newsletters and campaign emails that keep your customers informed and your business front of mind.
Website updates
Keeping your website accurate, current and useful.
Marketing materials
Brochures, catalogues, flyers, adverts, sales materials and more.
Content & SEO
Useful content that supports your website, answers customer questions and helps you get found online.
Campaigns
Planning and creating campaigns around product launches, seasonal activity, events and business priorities.
Exhibition & event marketing
Helping you prepare the materials you need before, during and after important industry events.
Ongoing marketing advice
Someone to talk to when you aren't sure what you should be doing next.
What it's like to work with Digital Rural
One person who knows your business.
You don't have to repeatedly explain your brand, your customers or your industry.
I get to know how your business works, what's important to you and where you want to go.
A plan instead of guesswork.
We look ahead, identify opportunities and build your marketing around your actual business priorities.
Professional work, consistently delivered.
Your website, emails, campaigns and marketing materials all work together and look like they belong to the same business.
Less sitting on your to-do list.
You can get on with running your business while I keep the marketing moving.
How onboarding works
01
Discovery call
Confirm goals, audience, priorities.
03
Month 1 strategy
Content calendar + campaign plan for approval.
02
Onboarding pack
We request access to accounts & assets and share expectations.
04
Execution
Content creation, scheduling, delivery.
05
Reporting & review
Monthly analytics + recommended optimisations.
What's included - monthly deliverables
Every business is different.
Your monthly support is shaped around your priorities rather than filling your month with work you don't need.
We'll discuss what you need, what you're currently doing and where the biggest opportunities are before recommending the right package.
Packages — Starter / Growth / Premium
Starter Retainer
Perfect for small rural businesses getting started with consistent marketing.
Includes:
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8 social posts (designed + captions + scheduled)
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1 marketing material (flyer, advert or poster)
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1 email newsletter per month
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Monthly check-in call
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Print management (for included material)
Growth Retainer
For businesses who want seasonal campaigns and stronger digital presence.
Includes:
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12–16 social posts per month (graphics + captions + scheduling)
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2 marketing materials per month (flyers, leaflet, adverts)
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2 email newsletters (or swap for blog/website update)
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Monthly strategy call
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Website updates & seasonal banners
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Quarterly performance summary
Premium Retainer
A full outsourced marketing department for businesses ready to scale.
Includes:
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Full social management (content calendar, 20+ posts, reels, engagement)
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Unlimited marketing materials (design) — large-scale projects quoted separately
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Full email marketing (newsletters + campaign emails)
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Blog writing (2 SEO posts per month)
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Paid ad creative (graphics + copy)
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Website updates & ongoing management
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Campaign and show/event support
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Bi-weekly strategy calls + priority turnaround
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Quarterly in-depth performance report
Note: Large-scale projects (e.g. 100+ page catalogues) fall outside the “unlimited materials” clause and will be quoted separately.
"I worked with Abbie on multiple projects, she is an exceptional talented graphic designer and a true pleasure to collaborate with. She's a great listener, always taking the time to fully understand the project's needs before diving into the creative process. She consistently delivers high-quality work with impressive speed, turning complex information and ideas into visually compelling designs that resonate perfectly with the target audience."
Emma Pepler