Client

Rural Farm Vets

Premium Marketing Retainer for a Growing Rural Business

How Rural Farm Vets Scaled Their Digital Presence With a Fully Outsourced Marketing Department

Rural Farm Vets partnered with Digital Rural to elevate their marketing, increase sales, and build a stronger online presence. As a busy rural agricultural business, they didn’t have the in-house capacity to manage consistent content, email campaigns, seasonal promotions, or website updates. They needed a strategic partner who understood rural audiences and could handle everything for them.

Through our Premium Retainer, Rural Farm Vets gained a full outsourced marketing department dedicated to long-term growth and seasonal campaign success.

The Challenge

Before working with Digital Rural, the team struggled with:

Irregular social media posting
No strategic content planning
Low email marketing engagement
Website content out of date and lacking SEO
Limited design support for print and digital adverts
Missed opportunities during key agricultural seasons
No capacity for performance tracking or long-term marketing strategy

They weren’t looking for one-off help—they needed ongoing, high-level marketing support that could adapt with the business throughout the year.

Project Overview

Rural Farm Vets is a dedicated large-animal veterinary practice providing expert care to farms and livestock businesses. When they approached Digital Rural, they needed a brand identity that felt professional, down-to-earth, and easy to apply across signage, print, and marketing materials.

Our aim was to design a brand that would resonate with their client base: farmers, livestock keepers, and agricultural businesses. While positioning the practice as forward-thinking, responsive, and reliable.

Results & Impact

Six months into the Premium Retainer, Rural Farm Vets saw measurable improvements across all marketing channels.

Key Outcomes

138% increase in social engagement
72% increase in website traffic
Email open rates consistently above 45%
Notable increase in footfall during seasonal promotions
Stronger, more consistent brand identity across all platforms
Time saved internally, allowing the team to focus on operations
Professional marketing materials for both digital and in-store use

The business now has a cohesive digital presence, consistent communication, and a marketing strategy that reflects the needs and seasons of rural customers.

Lets work together

Our Solution: Premium Retainer Package

We delivered a complete, full-service marketing partnership tailored to the needs of a rural veterinary practice.

This included brand identity, website design, social media management, email marketing, content creation, campaign planning, print materials, and ongoing strategy support.

Here’s how we did it:

Brand Identity Refresh

We rebranded Rural Farm Vets with a clean, rural-professional identity:

A logo rooted in agriculture
Audience led colour palette
Professional typography to reinforce trust
A consistent visual system for all marketing materials
New brand photography direction for on-farm storytelling

The brand now feels modern, trustworthy and aligned with the agricultural community.

Website Redesign

Farmers need quick, clear access to information usually from their phones.

We rebuilt the Rural Farm Vets website with:

A simple, mobile-first layout
Clear service pages (herd health plans, emergency visits, fertility services)
SEO-rich agricultural content
Dedicated seasonal campaign sections
Streamlined navigation
Updated copy, calls-to-action and customer-focused messaging

The website now reflects the professionalism of the practice and improves trust with new clients.

Social Media Management

We created a full social media strategy including:

20+ monthly posts
Reels with on-farm stories
Seasonal educational content (e.g., calving prep, heat stress, parasite control)
Community updates and team stories
Professionally designed graphics
Consistent posting, scheduling and engagement

The result? A social presence that feels active, knowledgeable and genuinely rural.

Email Marketing

Rural Farm Vets had never used email marketing before.

We created:

A monthly newsletter
Client education emails
Seasonal campaign emails
Branded templates
Improved client communication flow

This helped increase trust, repeat bookings and seasonal service uptake.

Unlimited Design & Marketing Materials

As part of the Premium Retainer, we produced:

Herd health brochures
Calving & lambing packs
Turnout preparation guides
In-practice posters and signage
Event materials for local agricultural shows
Product-specific promotional flyers
Social campaign graphics

These materials gave the practice a cohesive and premium appearance across all touch points.

Seasonal Campaigns

Farm vet practices rely heavily on seasonal peaks. We built structured campaigns for:

Spring turnout, Summer heat stress, Autumn housing preparations, Winter feeding & calf health, Calving and lambing season.

Each included:

Social content
Email marketing
Website landing pages
Printed materials
Educational infographics

This positioned Rural Farm Vets as the go-to experts for year-round herd management advice.

Could This Work for Your Rural Business?

If your rural, agricultural, or equine business needs consistent marketing support, strategy, design, and digital growth, the Premium Retainer may be the right fit.

Get in touch

Get in touch here

You’ll get:

A professional brand
A strategic, high-performing website
Consistent social media
Ongoing email marketing
Seasonal campaigns
Unlimited design
Full support year-round

All from a partner who understands rural industries inside and out.

“Digital Rural transformed the way we market our business. Our social media is consistent, our emails perform better than ever, and our website finally reflects who we are. Having an outsourced marketing department has taken so much pressure off our team and the results have been brilliant.”

Rural Farm Vets