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Client
Vallavean Canine Services
Brand Identity, Web design, Print Design
Project Portfolio: Vallavean Canine Services – Full Brand & Digital Launch
Client: Vallavean Canine Services
Industry: Dog Training & Behaviour
Location: Hinstock, Market Drayton, Shropshire
Services: Brand Identity Design, Website Design, Print Design, Social Media Templates & Guidance
Project Objectives
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Develop a calm, confident brand identity that reflects the client’s training approach
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Design a mobile-friendly, easy-to-navigate website to build trust and attract ideal clients
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Create a full suite of branded materials including business cards, flyers, and training handouts
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Provide a consistent social media presence with editable templates and strategic guidance
Project Overview
Vallavean Canine Services is a rural dog training and behaviour business based in Hinstock, near Market Drayton. With a mission rooted in calm, confident handling and clear communication, they needed a professional brand and digital presence that would appeal to dog owners across Shropshire and surrounding counties.
The client came to Digital Rural for a full brand rollout from identity and website design to print assets and social templates. The goal was to build a brand that felt professional, approachable, and grounded in animal welfare and education.
What We Delivered
Brand Identity Design:
We created a soft yet structured visual identity with bold, fun, natural elements, and a simple hand-drawn logo that reflects the connection between dog and owner. The design is versatile for use across digital and print platforms.
Website Design & SEO Setup:
The website was built with clarity and accessibility in mind. We developed clear service pages, easy navigation, a responsive layout, and SEO-optimised copy with keywords such as “dog trainer Shropshire,” “puppy training Market Drayton,” and “canine behaviour support.”
Print Design Suite:
We designed branded business cards, client welcome handouts, training documents, and marketing flyers all aligned with the brand tone and ideal customer journey.
Social Media Templates & Strategy:
To support visibility and consistency, we delivered a Canva-based social media kit with custom post templates and content prompts. These were paired with guidance on how to show up confidently online while building local trust and authority.
Visit the Live Site: www.vallaveancanineservices.co.uk
Results & Impact
Vallavean Canine Services now has a cohesive, professional brand that reflects the care and expertise they bring to their clients. The website has streamlined enquiries and created a clear space to showcase services and build trust with local dog owners. Social media content is easier to manage and aligns beautifully with the rest of the brand - helping the business show up consistently, both online and off.
This project is a great example of how thoughtful design and rural marketing strategy can bring a new business to life with confidence and clarity.
“Abbie has been absolutely amazing. She has worked with us on setting up our brand identity and developing the website. She was supportive and patient at every step. Very professional, friendly and knowledgeable. Would recommend her without hesitation! "
Vallavean Canine Services
We are so excited to connect! Once you submit this form we will be in touch within 2 business days.