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Client
Pure Feeds
Graphic Design
Project Portfolio: Pure Feeds - Diet Plans
Client: Pure Feeds
Industry: Equine Nutrition
Location: UK wide
Services: PDF Design, Copy Layout, Branding Support, Content Structuring
Project Objectives
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Design a series of clear, on-brand diet plans for different horse types and needs
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Ensure content is visually engaging and easy to understand for horse owners
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Align layout and style with Pure Feeds’ professional and trustworthy identity
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Create downloadable PDFs suitable for digital and print use
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Support education, sales, and brand loyalty through expert content presentation
Project Overview
Pure Feeds is a leading equine feed company in the UK, offering a science-backed range of complete feeds. They approached Digital Rural to design a full set of branded diet plan PDFs to support their customer base.
Each guide needed to clearly present tailored feeding advice. Whether for performance horses, veterans, laminitis-prone ponies, or horses needing weight gain. Our goal was to design a series of cohesive, professional PDFs that would enhance brand perception, educate customers, and improve accessibility to expert advice.
What We Delivered
Branded PDF Design:
A full suite of 11 horse diet plans, each following a clean, structured layout consistent with the Pure Feeds brand. We used clear headings, bite-sized info blocks, and colour-coded sections to guide users through each plan.
Readable, Accessible Layout:
Every plan was designed for both screen and print use — optimised for readability with icons, tables, and bold call-outs for key advice.
Brand Cohesion:
Fonts, colours, and layout reflect Pure Feeds’ trusted image, while supporting the informative, friendly tone their customers expect.
Download-Ready Format:
Each guide was delivered in high-resolution, web-optimised PDF format. Perfect for uploading to their site, sharing on social, or printing for events and customer use.
Visit the Live Site: https://www.purefeed.com/free-personalised-diet-plan/
Need branded guides, brochures, or marketing resources for your equine, agri, or rural business? Enquire now!
Results & Impact
The downloadable diet plans are now a key part of Pure Feeds’ digital content strategy - supporting their customer care, sales team, and SEO efforts. Professionally designed resources help build trust with horse owners and clearly communicate how Pure Feed products support different needs.
They’re also a strong example of how branded educational content can add long-term value for equine and rural businesses.
"In my previous role as a Dairy Genetics Marketing Specialist, I had the pleasure of working with Abbie for over 12 months. Throughout our collaboration, she consistently demonstrated a strong work ethic, creativity, and a commitment to excellence. Abbie was always punctual with deadlines, met targets consistently, and brought fresh, innovative ideas to the table. Her dedication and passion for her work were evident in everything she did. I wish her all the best in her future endeavors and know she'll continue to achieve great success in her new venture."
Philip Dobson
We are so excited to connect! Once you submit this form we will be in touch within 2 business days.