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Client
Border Bakes
Website Design
Project Portfolio: Border Bakes Website Design
Client: Border Bakes
Industry: Cake Business
Location: Shropshire, UK
Services: Website Design, Copywriting, Branding Support,
SEO Optimisation
Project Objectives
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Build a clean, elegant, and mobile-friendly website
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Reflect the artisanal, rural charm of the brand visually and through tone of voice
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Drive local traffic through on-page SEO and keyword optimisation
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Provide easy access to galleries, ordering information, and contact forms
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Improve online visibility and enquiries
Project Overview
Border Bakes is a bespoke cake business based in Shropshire, creating beautifully handcrafted cakes for weddings, birthdays, baby showers, and all types of special occasions. The client approached Digital Rural to design a professional, stylish website that reflected the warmth, creativity, and premium quality of their work.
Our goal was to craft a visually inviting and SEO-optimised website that would not only highlight Border Bakes' creations but also convert visitors into local enquiries.
What We Delivered
Bespoke Website Design:
A warm, welcoming website with soft pastel tones, elegant typography, and a layout tailored to cake showcasing. Each section highlights key services like Wedding Cakes, Christening Cakes, and Brownie Towers.
SEO-Driven Copywriting:
We developed keyword-rich copy for each page, including meta descriptions, page titles, and headings. Keywords such as "bespoke cakes Shropshire," "wedding cake designer," and "custom birthday cakes" were naturally integrated throughout.
Responsive & User-Friendly Experience:
The site is fully responsive with optimised navigation, easy-to-use enquiry forms, and a gallery-led layout that supports both discovery and conversion.
Image & Brand Presentation:
High-quality imagery and descriptive alt text help tell the story visually while supporting SEO.
Order A Cake System:
A custom order form was developed to streamline enquiries and encourage direct engagement.
Visit the Live Site: www.borderbakes.com
Results & Impact
Since launch, Border Bakes has received increased visibility in Shropshire and neighbouring areas. The website now acts as a professional, central hub for their brand — helping clients view their portfolio, enquire with ease, and trust the brand from first click.
"I worked with Abbie on multiple projects, she is an exceptional talented graphic designer and a true pleasure to collaborate with. She's a great listener, always taking the time to fully understand the project's needs before diving into the creative process. She consistently delivers high-quality work with impressive speed, turning complex information and ideas into visually compelling designs that resonate perfectly with the target audience."
Emma Pepler
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