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For this project, I had the pleasure of designing a comprehensive 60-page brochure for Genus ABS.

 

📘 The Brief
The goal was to create a clean, readable and visually impactful brochure that showcased a large group of both dairy and beef bulls, each with its own data profile. 

 

The brochure needed to include:

• Bull imagery

• Breeding and pedigree charts

• Growth data and performance graphs

• Easy navigation and strong brand consistency throughout

 

📊 The Design
I used a structured grid layout to keep the information digestible, while letting each bull's profile stand out. Consistent fonts, on brand colour palette, and custom iconography helped enhance both the aesthetics and usability.

 

✅ Highlights

• 60 fully designed pages

• Organised index and section dividers

• Data visualisation with custom charts

• Print-ready and digital versions supplied

• Delivered on time for distribution

 

This project is a great example of how good design can elevate even the most technical and data-heavy content.

 

📩 Need a custom brochure for your business? Let’s talk!