Client

Genus ABS

Brochure Design

Project Portfolio: Genus ABS - Print Design

Client: Genus ABS

Industry: Agriculture – Livestock Genetics & Breeding

Location: UK & Northern Ireland

Services: Brochure Design, Print Marketing, Branding Support, Ongoing Creative Partnership

Project Objectives

Deliver clear, professional, and brand-aligned print materials for national campaigns
Make genetic information accessible, engaging, and visually structured
Support internal marketing teams with flexible, on-brand design support
Create region-specific materials (GB, NI) while maintaining brand consistency
Ensure every brochure speaks to the professionalism and innovation of Genus ABS

Project Overview

Genus ABS is a leading provider of bovine genetics and artificial breeding services, operating across the UK, Ireland, and globally. As a long-term creative partner, Digital Rural supports their in-house marketing team with high-quality print design for key marketing materials — including their GB Genetic Directory, Northern Ireland Genetic Directory, and Premier Collection Brochure, among many others.

Our role is to translate complex genetic data and breeding services into well-structured, user-friendly brochures that are both functional and visually aligned with the Genus ABS brand.

What We Delivered

Professional Brochure Design:
Each brochure is designed with careful attention to layout, clarity, and user experience. From bull data tables and breed indexes to visual highlights and technical details — the layouts are clean, structured, and easy to navigate in print and digital formats.

Consistent Brand Presentation:
All materials are designed to match the Genus ABS global brand guidelines, while also adapting to regional needs. We use consistent fonts, colour systems, and iconography to build recognition and trust across all publications.

Data-Led Visuals:
We turn large volumes of data into digestible formats — using hierarchy, colour-coding, tables, infographics, and callouts that help readers find what they need fast, whether they're a vet, breeder, or farmer.

Regional Customisation:
We tailor brochures for different markets such as separate editions for Britain and Northern Ireland, while keeping the overall look and tone cohesive across the wider brand.

Ongoing Creative Support:
As a retained design partner, we provide flexible, responsive support to the marketing team — offering seasonal updates, special campaign brochures, and fast turnarounds where needed.

Need a creative partner who understands agriculture and communicates technical information clearly? Get in touch with Digital Rural.

Results & Impact

The Genus ABS brochures are a key part of their customer communications - relied on by farmers, sales teams, and field staff across the UK. Our print materials help reinforce Genus’ reputation as a trusted, forward-thinking leader in livestock genetics, delivering clarity and professionalism with every issue.

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"Working with Digital Rural has been an absolute pleasure. From the very beginning, they took the time to thoroughly understand our vision and translated it into designs that perfectly captured the essence of our brand. Their creativity is unmatched—each concept they presented was both innovative and highly relevant to our industry.

Beyond her artistic talent, Abbie demonstrated professionalism and integrity throughout the entire process. She communicated clearly, met every deadline with ease, and was always open to feedback, ensuring the final product exceeded our expectations. The speed and efficiency with which Abbie works is impressive, without ever compromising

on quality.

I highly recommend Digital Rural to anyone in need of a skilled, dependable, and imaginative designer, particularly for those in the agricultural sector."

Elizabeth Sheppard