​Project Objectives

• Build a clean, elegant, and mobile-friendly website.

• Reflect the rural and playful charm of the brand visually and through tone of voice.

• Drive local traffic through on-page SEO and keyword optimisation

• Provide easy access to galleries, resources and contact forms

• Improve online visibility and enquiries.​
   

Project Overview

Napley Lodge Farm Day Nursery is nestled in the beautiful Staffordshire/Shropshire countryside, is a long-established, independent day nursery in the rural market town of Market Drayton.. The team approached Digital Rural for support with branding and design wanting to update their look and website refresh.

​​​What We Delivered

Bespoke Website Design:
A warm, welcoming website with vibrant colours, bold typography, and a layout tailored to be inviting for parents. Each section highlights key services like Parent Zone, Nutrition & Health, Term Dates and more.

SEO-Driven Copywriting:
We developed keyword-rich copy for each page, including meta descriptions, page titles, and headings. Keywords such as "Market Drayton Children Nursery" naturally integrated throughout.

Responsive & User-Friendly Experience:
The site is fully responsive with optimised navigation, easy-to-use enquiry forms, and a gallery-led layout that supports both discovery and conversion.

Image & Brand Presentation:
High-quality imagery and descriptive alt text help tell the story visually while supporting SEO.

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Visit the Live www.napleylodgefarmdaynursery.co.uk

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