​Project Objectives

• Refresh and modernise the brand’s visual identity

• Create a cohesive look that reflects the salon’s friendly, down-to-earth personality

• Design print materials for use in-salon and locally

• Support client loyalty and attract new customers through professional, polished branding

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Project Overview

Loose Ends is a long-established, independent hair salon in the rural market town of Whitchurch. The salon team approached Digital Rural for support with branding and design  wanting to update their look while keeping a warm, community feel.

The project focused on creating a more polished, modern brand identity, supported by high -quality print materials to use in the salon and around town.

​​​What We Delivered

Brand Identity Design:
We developed a clean, modern brand identity with a soft, professional colour palette and typography that feels both stylish and approachable. The new logo was designed to be flexible across signage, print, and social media.

Print Design Suite:
We created a set of beautifully branded print materials, including:

• Appointment cards

• Price lists

• Gift vouchers

• In-salon signage

Each piece was designed for both visual impact and ease of use, helping the team stay consistent and professional in every client interaction.

Tone & Visual Direction:
Our focus was on building trust and connection. The visual identity reflects the salon’s down-to-earth nature while appealing to a wide rural demographic.

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Need a refreshed brand or print design for your salon, studio, or rural business? Get in touch — I’d love to help you bring your ideas to life.

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