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Client
Rural Farm Vets
Brand Identity & Print Design
Project Portfolio: Rural Farm Vets Brand & Print Design
Client: Rural Farm Vets
Industry: Veterinary Services – Farm Animal Focused
Location: UK
Services: Brand Identity Design, Print Collateral, Marketing Materials
Project Objectives
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Create a trusted, professional brand identity that reflects the hands-on, practical nature of rural farm vet work
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Design clean, practical print materials to support client communication and in-practice use
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Help the practice stand out in a competitive and often traditional sector, while staying grounded in rural values
Project Overview
Rural Farm Vets is a dedicated large-animal veterinary practice providing expert care to farms and livestock businesses. When they approached Digital Rural, they needed a brand identity that felt professional, down-to-earth, and easy to apply across signage, print, and marketing materials.
Our aim was to design a brand that would resonate with their client base: farmers, livestock keepers, and agricultural businesses. While positioning the practice as forward-thinking, responsive, and reliable.
What We Delivered
Brand Identity Design:
We created a strong, recognisable logo and a full visual identity system built on earthy tones, clear typography, and a practical layout style. The brand reflects the veterinary team's expertise and rural connection while remaining clean and professional.
Print Materials & Stationery:
We designed a set of versatile print assets, including business cards, client leaflets, appointment cards, and internal documents. Each piece was created for clarity, ease of use, and visual consistency — helping reinforce trust at every client touchpoint.
Marketing Collateral:
Additional materials included branded flyers, service information sheets, and signage templates suitable for trade stands and local agricultural events.
Print-Ready Files:
All deliverables were supplied press-ready with clear guidance for reprints — helping the team manage materials independently as needed.
We help rural and agricultural businesses like Rural Farm Vets bring their brands to life with purposeful design and down-to-earth marketing tools.
Start your project with Digital Rural.
Results & Impact
The new brand identity has given Rural Farm Vets a confident, professional presence that matches the quality of care they provide. With consistent and practical print materials, they’re now better equipped to communicate clearly with their clients and promote their services within the rural and agricultural communities they serve.
"I worked with Abbie on multiple projects, she is an exceptional talented graphic designer and a true pleasure to collaborate with. She's a great listener, always taking the time to fully understand the project's needs before diving into the creative process. She consistently delivers high-quality work with impressive speed, turning complex information and ideas into visually compelling designs that resonate perfectly with the target audience."
Emma Pepler
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