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Client
Pyke Farms
Logo & Brand Identity
Project Portfolio: Pyke Farms Brand Identity
Client: Pyke Farms
Industry: Agriculture & Contracting
Location: Shropshire, UK
Services: Brand Identity Design, Logo Design, Brand Guidelines, Print Assets
Project Objectives
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Develop a professional, timeless brand identity for a multi-generational farming and contracting business
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Reflect the heritage and hands-on expertise behind the name
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Design a logo and visual system that works across machinery, signage, documents, and online platforms
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Lay a strong foundation for future marketing, signage, and packaging
Project Overview
Pyke Farms is a family-run agricultural business based in Shropshire, offering both traditional farming and modern contracting services across the region. They approached Digital Rural looking for a brand identity that would reflect their values, heritage, and growing professionalism — while staying grounded in their rural roots.
Our goal was to deliver a bold yet functional visual identity that could be used confidently across farm signage, branded kit, vehicle livery, invoices, and social media.
What We Delivered
Logo Design & Visual Identity:
We created a strong, typographic logo with clean lines and a timeless feel - built for practical use across print, clothing, and machinery. Supporting elements included a monogram icon and a structured layout system for sub-brands or future expansion.
Colour Palette & Typography:
Inspired by the land, our palette combines deep green with warm neutral tones - conveying reliability, growth, and trust. Typography choices balance rural character with modern professionalism.
Brand Guidelines:
A custom set of brand guidelines was delivered to ensure consistency across all uses from printed documents to branded clothing and social posts.
Print-Ready Assets:
We also supplied editable, print-ready templates including letterheads, invoice headers, and simple signage layouts.
Looking to brand your farm, agri-business or contracting services? Let’s create something that’s built to last — just like your work.
Results & Impact
With their new brand identity in place, Pyke Farms now have a professional, consistent look that matches their reputation for reliability and quality. The branding has helped elevate their presence across the region - supporting word of mouth referrals and future business opportunities.
This project shows how rural businesses can look as professional as they operate, without losing the roots that make them trusted in their field.
"In my previous role as a Dairy Genetics Marketing Specialist, I had the pleasure of working with Abbie for over 12 months. Throughout our collaboration, she consistently demonstrated a strong work ethic, creativity, and a commitment to excellence. Abbie was always punctual with deadlines, met targets consistently, and brought fresh, innovative ideas to the table. Her dedication and passion for her work were evident in everything she did. I wish her all the best in her future endeavors and know she'll continue to achieve great success in her new venture."
Philip Dobson
We are so excited to connect! Once you submit this form we will be in touch within 2 business days.