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Client
Overend Heavy Vehicle Solutions
Logo & Brand Identity
Project Portfolio: Overend HVS Brand Identity
Client: Overend HVS
Industry: Agricultural & Industrial Vehicle Services
Location: Shropshire, UK
Services: Brand Identity Design, Print Design, Visual Direction
Project Objectives
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Create a strong, recognisable brand identity for a heavy vehicle repair and servicing business
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Reflect the reliability, scale, and hands-on expertise of the team
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Develop print materials for use across client touchpoints - from business cards to service forms
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Support future marketing and fleet branding
Project Overview
Overend Heavy Vehicle Solutions specialises in the repair, servicing, and diagnostics of agricultural and industrial vehicles. The business approached Digital Rural for a brand identity that would help them stand out in a competitive, equipment-heavy market while looking trustworthy and professional to both large-scale contractors and individual landowners.
The identity needed to be hard-wearing, practical, and scalable - just like the machinery they work with.
What We Delivered
Logo & Brand Identity Design:
We crafted a bold, mechanical-inspired logo system that communicates strength and precision. The main logo is supported by a clean monogram and alternative layouts for use across different formats from van to invoices.
Colour Palette & Typography:
A dark, industrial palette with accents of red and metallic grey reinforces a high-performance, high-trust message. Typography is strong, all-caps, and geometric — designed to be clear and functional even at small sizes.
Print Design Materials:
We delivered a suite of essential branded materials including:
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Business cards
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Letterheads and service templates
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Branded invoice headers
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Vehicle-ready logo files
Each print design was created with simplicity, legibility, and brand cohesion in mind.
Visual Direction for Signage & Kit:
We provided direction on how the branding can be applied to workwear, signage, and vehicle graphics - ensuring the business looks consistent and professional out on the job.
Need bold branding that matches your hands-on business? We design brand identities that work as hard as you do.
Results & Impact
Overend Heavy Vehicle Solutions now has a solid brand identity that reflects the power and precision of the services they deliver. Their print materials and branding give them a sharp, confident presence both on-site and in the office, helping build trust with new clients and look the part for larger-scale contracts.
This project is a clear example of how rural and industrial businesses can benefit from branding that’s both practical and powerful.
"I recently worked with Digital Rural on the logo for my new business, Overend Heavy Vehicle Solutions, and I couldn’t be happier with the result. The process was smooth with great communication every step of the way. The final design is exactly what I was hoping for – professional, distinctive, and perfectly suited to my brand. I’ve already had so many compliments on it, and I know it’s going to
make a strong first impression on my customers. I’d highly recommend Digital Rural to anyone looking for top-quality branding and design work"
Will Overend
We are so excited to connect! Once you submit this form we will be in touch within 2 business days.